6/22/2023 0 Comments New zealand wine mapsWe know that is definitely not the case and we know this map will now enable everyone to start a more nuanced journey to understand sub-regionality and quality within our diverse region.” “Without a universal and accurate map the default is a dangerous assumption that Marlborough is all the same. “We have, however, lacked the key tool to be able to communicate it effectively to our audience.” says Matt. “We look forward to making it available to a wider audience, including industry colleagues, wine educators, and engaged consumers.”Ĭo-owners of Blank Canvas, who championed the development of the wine map, say that Marlborough winemakers have been talking about subregional identity for a long time. ![]() “The resulting ‘Wine Map of Marlborough’ is a vital resource in understanding the subregional detail and diversity of Marlborough,” says John. Over a two-year period, the ensemble worked in consultation with Wellington based cartographer Roger Smith of Geographx and local designer Megan Boreham of Eye Catcher Designs. “We robustly debated and defined the current subregional hierarchy of Marlborough,” says Matt Thomson. The map project was driven by the Marlborough Wine Map Collective (MWMC), a team of five AMW members including Simon Waghorn of Astrolabe, Matt Thomson and Sophie Parker-Thomson MW of Blank Canvas, Ivan Sutherland of Dog Point, Brian Bicknell of Mahi and Brendan Neylon of Rapaura Springs. ![]() ![]() “And the Wine Map of Marlborough represents the first genuine attempt to map these in a detailed way.”ĪMW is a member-led organisation established in 2018 to protect the integrity, authenticity and brand value of wines produced within its region. “Naturally, subregions with distinct microclimates and stylistic features have been identified over this time,” says John Buchanan, AMW chair. It has been fifty years since the first commercial vineyards were planted in Marlborough, with significant growth occurring and vines now occupying around 30,000 hectares. Appellation Marlborough Wine (AMW) is excited to announce the launch of the Wine Map of Marlborough, a beautifully designed reference tool that delineates the Marlborough wine growing region for the first time.
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